ENTRY 1

My Research Question :

Explore how effective use of sexual content targets different audiences in advertising?

I thought of my question after observing a recent tv advert promoting Lynx deoderant. After looking at certain products i saw a similarity within how these products sell to a mass audience. I wanted to reasearch and find out for which products sex is used for promoting to different audiences and also to see if these methods are effective; do they result in higher sales or not.. Sex is used in many ways to attract men and women to these prodcuts. For example fcuk advertising campaign uses sex to sell their perfume range to men and women. A recent tv advert shows a man and a woman on a boat kissing very affectionately. This catches the attention of the audience because we dont normally see this in everday advertising, it can seem to explicit to some audiences such as children and the eldrely. The Fcuk For Him and Her perfume range use contradictory advertising to attract their target audience of sexually active young people. An example of a explicit advertising campaign from Fcuk