ENRTY 2

Critical Research Exam

Entry Two: Secondary Research
Source 1: Pot Noodle ad
http://www.guardian.co.uk/media/2008/apr/25/asa.advertising http://uk.youtube.com/watch?v=uMcY2fw7lHk
This article was first published on guardian.co.uk on Friday April 25 2008 by Mark Sweney.
This article explains how the Pot noodle advert which shows a man singing about how if woman were like pot noodles then relationships would be much easier. Several complaints have stated that the advert portrays women to be sex objects; this is evident from an image of woman dressed in lingerie and the man is pouring ingredients on her. The advert is trying to attract men into buying pot noodle due to the fact that their is a atractive young women in the advert.

This article from the guardian about the television is very reliable because Guardian is a well known organization worldwide and has a daily published newspaper. From this i can be sure that the information provided is of factual background. The information provided from the article is appropriate because it talks about how many complaints have been made and why they have been made. Phrases from the advert are also used to explain why this advert can be seen to be sexist and offensive. This article is useful because it provides me with an analysis of one advert which uses woman to look like sex objects and explains why it is offensive to the audience.

Source 2: FCUK's sales suffer serious blow after lesbian fight ad
http://www.independent.co.uk/news/media/fcuks-sales-suffer-serious-blow-after-lesbian-fight-ad-477689.html

This article about the FCUK television advert was by Susie Mesure, Retail Correspondent on the 11th May 2006. The advert showed two women fighting and gradually ripping each other’s clothes off and getting covered in water. At the end of the advert the two women kiss; this resulted in the advert receiving many complaints and the companies sales fell as a result. This shows that the use of sex had a negative impact on FCUK. This article is from The Independent which is a well known newspaper and also provides an online news service. This type of organization can be trusted and the information published is reliable. The information is appropriate because it provides me with information about how an advertising campaign using sex resulted in a negative effect rather than increase in sales.


Source 3: Sex Sells Best? 15 Ads that prove sex sells
http://inventorspot.com/articles/ads_prove_sex_sells_5576

This article was posted on July the 22nd, 2007 by Amy Gifford on the website inventerSpot.com. The article shows 15 different adverts that use sex to attract audiences. For example Volvo Car Company use a picture of a large handbrake and the title “We are just as excited as you are”. This use of language portrays the handbrake to be an erection; meaning the male is excited and ready to sexual intercourse. The article shows many adverts and explains how they use sex to sell their products. I think this article is very useful to me because it includes many products that use sex to sell; this is very helpful to me because I can look into these products and research the advertising campaigns behind them. This website is not well known so it maybe unreliable but the images give proof that these are real adverts that have been published.