Entry 4

Source 3: Book Title: Sex in Advertising: Perspectives on the Erotic Appeal
Contributors: Tom Reichert , Janet Borgerson, Collin Gifford Brooke, Xiaomei Cai, Stephen Gould
Editor, Jacqueline Lambiase
Publisher: Lawrence Erlbaum Associates. Place of Publication: Mahwah, NJ. Publication Year: 2003.

Online Book: http://www.questia.com/read/104785813?title=Sex%20in%20Advertising%3a%20Perspectives%20on%20the%20Erotic%20Appeal

This book has been written by a number of contributors. All of these which have PhD and have studied at high ranked Universities. The book states references which are pretty dated back to the 90’s but none the less the information provided is of good quality. The professional outline of the book also gives evidence that it is a reliable source. I believe that after reading a chapter of this book I am sure that the information is relevant and reliable for my research question. The information in the book is very appropriate to my question as it covers many different topics all revolved around sex in advertising and the effect of it and why it is used. Examples are given of adverts and analysed to explain why sex has been used and how can it persuade audiences to purchase products. This book will be very useful for me when answering my research question because it provides with detailed information on how agencies use sex in advertising to attract audiences.